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A Brave New World



Battlefield Fighting Championship
held its first event on March
18, 2017 at the Seoul Olympic Hall in South Korea. “The Great
Beginning” saw former One
Championship
middleweight titleholder Igor Svirid
emerge victorious in the main event and featured a co-headliner
that paired Jessica-Rose
Clark
with Sarah
Kaufman
. While some considered the show a solid start for the
Korean promotion,
failure to pay fighters on time and the backlash that ensued
resulted in a less-than-stellar reputation
, as the BFC became
nothing more than an afterthought in the minds of fans and
pundits.

Two years later, however, the organization is attempting to stage a
comeback. With new ownership and
all previous debts paid
, Battlefield Fighting Championship has
recruited some notable names for its second outing, including

Ultimate Fighting Championship
veterans Abel
Trujillo
and Bryan
Caraway
, former Bellator
MMA
lightweight champion Will Brooks
and former
Pride Fighting Championships
titleholder Wanderlei
Silva
as
an honorary ambassador
. BFC 2 takes place on July 27 at the
Sheraton Grand Macao Hotel in Macau, China, and is one of three
events the promotion has planned for this year.

With that said, the most significant change within the company is
not the roster additions but the new business strategy. The
organization has created its own cryptocurrency and is currently
working on a decentralized application called Battlefield Platform
in the hopes of creating an MMA promotion that runs entirely off of
Blockchain technology. The application is expected to be completed
by the fourth quarter of this year, and the company hopes to list
its cryptocurrency on a public exchange by the beginning of
2020.

If that all sounds like a foreign language to you, you’re not
alone. While we will not go down the rabbit hole of explaining decentralized
applications
or how
Blockchain technology works
, the overall idea of this strategy
is to create an ecosystem of products and services that revolves
around Battlefield Fighting Championship. Viewers will pay real
money to consume content through the Battlefield Platform, and by
taking certain actions, a customer will be rewarded with
Battlefield Tokens. Those tokens can then be exchanged for
Battlefield Coins, which can be traded in for real-world money or
other products.

For example, if a fan decides to share an article written by the
promotion on his or her social media sites through the platform, he
or she may receive three Battlefield Tokens. Those tokens can be
exchanged for the promotion’s cryptocurrency at a 1:1 ratio,
resulting in three Battlefield Coins. Since the coins will be on a
public exchange, they will be worth in dollars whatever the current
value the exchange puts on them, much like shares of stock. Fans
can hold onto the coins until they are ready to sell them,
hopefully at a high real-world price.

Sharing articles is just one way the company plans on rewarding
users of the Dapp. Buying pay-per-views, viewing videos on demand,
betting on the outcomes of matches and voting for potential future
matchups are all part of the planned rewards system, with the
number of tokens being given out dependent on the current market
value of Battlefield Coins. Fighters can also join in on the
operation, with tokens being given out to athletes that produce
original content or interact with fans through the platform.

Transparency is a major part of the promotion’s strategy, as well.
The entire business overview, Battlefield Platform system
architecture and company roadmap are listed on the Battlefield
Fighting Championship website. You can even download a 36-page
white paper that was presented to investors, outlining in great
detail how the Korean firm plans to differentiate itself from its
competitors and gain a substantial portion of the MMA market. By
having everything out in the open, the company hopes to attract
fighters and investors who believe in the vision of the product
while simultaneously repairing its damaged reputation.

Although it remains to be seen just how successful this approach
will be, there is evidence that the promotion could be on to
something. While some believe that cryptocurrency and Blockchain
technology is nothing more than a fad, several corporations have
come around to the idea, including popular social media site
Facebook,
which recently unveiled its own cryptocurrency
. Current
Bellator welterweight champion Rory McDonald has been vocal about
wanting to receive part of his payment structure in Bitcoin and
received a whopping $250,000 — more than what Reebok has paid out
for an entire UFC card in sponsorship — to represent
cryptocurrency Dash at Bellator 192.

Any way you look at it, Battlefield 2 will be a serious test for
the viability of the Battlefield Fighting Championship. If the
promotion can deliver an exciting card that draws attention from
the bigger MMA media outlets, it could launch the start of a new
type of business model in the industry. No matter what happens, one
thing is certain: Fighters are going to ask for their money up
front, just in case.



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